Design

In the dynamic world of software development, crafting products that work flawlessly and also deliver an extraordinary user experience is crucial. UI design is the secret ingredient that takes your software from good to great.

Imagine this: you’re immersed in the thrilling world of The Legend of Zelda: Tears of the Kingdom, playing on your Nintendo Switch. The vibrant colors of Hyrule’s landscape surround you, and the rustling of the trees in the wind adds to the atmosphere. However, as you guide Link through a rocky terrain, you notice the absence of certain sensations.

As Graphic Designers, we are often the first bridge between a project’s concepts and its earliest visual assets, and because of this, we must be completely mindful of our client’s goals.

The reason why we push red buttons is the same as why millionaires buy expensive and luxurious goods because they can afford it.

Whether you are starting out a new project or simply adding features to an existing one, there is a critical step in the process which usually causes some friction: the “Handoff”.

Designing a powerful app and keeping it simple at the same time is a hard task. But as designers & app makers, what can we do?

Learn the principles of any long-term, positive user experience design project that will help you keep your users in love with your digital product.