Luna had successfully launched their healthcare technology MVP and were gaining traction with users across Texas and California. The product was working, customers were signing up, and the roadmap was full of features that needed to ship. The problem wasn’t the product, it was capacity. Their small distributed team couldn’t keep up with demand, and traditional U.S. hiring was too slow and expensive to scale at the pace they needed.
They needed to grow both their development team and their marketing capabilities without destroying their unit economics or spending six months per hire.
Saved annually in payroll costs
Current partnership
Dev, design, and marketing
Scaling a Distributed Healthcare Team
Luna’s team was already distributed across the U.S., with operations based in Texas and California. They understood the benefits of remote work, but they needed to scale beyond their local talent pool without the typical challenges of offshore teams (timezone chaos, communication gaps, cultural misalignment).
Healthcare technology comes with strict compliance requirements. Every team member we placed with Luna is HIPAA certified, ensuring they understand the regulatory environment, data privacy requirements, and security protocols essential for handling protected health information. This wasn’t optional, it was table stakes for working in the healthcare space.
We helped Luna build their extended team in Latin America, focusing on roles that matched their exact tech stack, compliance needs, and team culture. The hiring process was straightforward: we presented pre-vetted, HIPAA-certified candidates who fit Luna’s technical requirements and cultural expectations, conducted interviews alongside Luna’s leadership, and onboarded only the engineers and designers who met their bar.
The tech stack required specialized skills: Ruby on Rails and Elixir on the backend, React on the frontend, and WordPress for their marketing site. We didn’t just find “developers”, we found engineers with proven experience in these specific technologies who could contribute from day one.
Building a Full-Stack Product Team
Over time, Luna’s team grew to include not just engineers, but the full spectrum of roles needed to scale a healthcare technology product. Backend engineers built new features and maintained the Ruby on Rails and Elixir services that handle sensitive patient data. Frontend engineers improved the React application and shipped user-facing features. Web and UX designers redesigned flows, improved the user experience, and created marketing assets that supported Luna’s growth.
The marketing team needed support too. We helped Luna hire for their WordPress-based content operations, ensuring their go-to-market efforts could scale alongside product development. The result was a truly full-stack team, not just focused on code, but on everything required to grow a healthcare technology company.
Because Luna’s U.S. team was already distributed, integrating the Latin America team members was seamless. Same time zones, real-time collaboration, daily standups, and sprint planning, all without the friction of offshore teams working while the rest of the company sleeps.
The Results
Luna saved over $200k annually in payroll costs compared to hiring equivalent roles in Texas and California. But more importantly, they gained the ability to scale their team on demand without compromising on compliance. When they needed a new backend engineer, we presented HIPAA-certified candidates within 48 hours. When they needed a UX designer, we found one with healthcare experience who started the following week.
The partnership is ongoing. Luna continues to grow their team through Ideaware as their product evolves and their user base expands. They’re not worried about recruiting pipelines, competing with FAANG for talent, or waiting months to fill critical roles. They focus on shipping product and serving customers while we handle team growth.
"We appreciate Ideaware's unwavering dedication to providing us with high-caliber professionals who have seamlessly integrated into our organization."
