Case Study Luna Logo

Discover How Luna Grew Their Marketing and Development Team

Case Study Luna Logo

About Luna

Luna, a leading provider of at-home physical therapy services in the US, was expanding rapidly and needed to enhance their online presence to support their growth. While they had an in-house development team, that team focused on other critical business areas. Luna required additional support to develop their marketing website, create marketing materials, and build various web app services for patients and therapists. They needed a partner who could seamlessly collaborate with their internal team and deliver high-quality digital solutions to enhance their brand and improve their service offerings.

5 yrs

engagement length

6

team members hired

5

technologies used

2 w

onboarding time

Technologies used

Laravel
React
Ruby on Rails
PostgreSQL
Angular

The challenge

Marketing website

Luna required a website that enabled patients to schedule appointments conveniently and showcased the areas where their services were available and the specific conditions they specialize in treating.

Physician dashboard

Luna required a dashboard that offered physicians a comprehensive and efficient way to stay updated on their patients' physical therapy progress. This insightful dashboard lets physicians quickly assess each patient's status, making informed decisions and providing optimal care.

Patients and therapists forms

Luna required an intake form for patients to complete before their first visit. The intake form helps the therapist understand the patient's background, health status, and specific needs, enabling them to develop a personalized treatment plan and ensure safe and effective care.

They also required a credentialing form for therapists to complete during their onboarding process. The credentialing form enables Luna to gather and authenticate vital information regarding a physical therapist's qualifications and credentials, ensuring their patients’ high standard of care.

Case Study Luna logo

Our approach

We provided Luna with a dedicated team of developers and designers based in Colombia, selected for their expertise in web development, marketing materials, and user-focused design. Working directly with Luna's management team, who provided the requirements for new developments, we took charge of delivering critical projects. Specifically, we helped Luna by:

Providing top-tier talent

Our Colombian developers and designers delivered high-quality work on Luna's marketing website and various web app services, ensuring an exceptional user experience for patients and therapists.

Seamless collaboration with management

Our team worked closely with Luna's management to ensure all new developments aligned with their strategic goals and vision. By understanding their requirements, we could execute efficiently and deliver impactful results.

Cost-effective solutions

By leveraging our Colombian team, Luna reduced development and design costs without sacrificing the quality of the work, which supported their continued growth and innovation in the at-home physical therapy space.

The impact

For over six years, our partnership with Luna has involved providing a dedicated team of six expert developers and designers from Colombia, seamlessly integrating with their operations. Together, we enhanced their marketing website, built critical web app services for patients and therapists, and delivered marketing materials while helping Luna keep costs low.

By providing the development capacity they needed without the hiring burden, we allowed Luna to focus on scaling their core business. Our collaboration has supported Luna’s expansion and strengthened their digital presence, positioning them for long-term success in the competitive at-home physical therapy industry.

$150,000+

Saved a year by hiring nearshore

98

Days saved in total screening and onboarding time

Two Ideaware members
“Working with Ideaware has been a breath of fresh air. Their commitment to excellence in team building is evident through their meticulous recruitment and screening process. They consistently deliver top-notch professionals who have become invaluable assets to our organization. Ideaware’s partnership has been transformative, allowing us to achieve remarkable results we couldn’t have achieved on our own.”
Person avatar

Ryan Gaffney

Co-Founder, CTO at Luna

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