After fifteen years, Ideaware is joining Revelo.
News like this usually arrives as a press release. I wanted you to hear it from me.
We started Ideaware in 2010 with a stubborn idea: that great software comes from great teams, and that Colombia had more of that talent than the rest of the world had noticed. Fifteen years later, we’d built teams for hundreds of US companies, hired and trained hundreds of engineers and designers, and earned the trust of clients who let us touch the things they couldn’t afford to get wrong.
That trust is the whole reason this next step makes sense.
Why now
The hardest part of this work was never the engineering. It was density: having enough genuinely senior people, in the right places, vetted to a standard you’d stake your name on. We did that for Colombia, one honest conversation at a time, for over a decade.
But the market changed shape. US companies that moved slowly on nearshore hiring two years ago are moving fast now, and the push to staff AI-native product development is making the talent question more urgent, not less. The clients we serve no longer just need three great engineers in Colombia. They need that, and a twelve-person pipeline next quarter, at the same standard, without the wait.
A boutique can hold the standard or chase the scale. Holding both takes a platform.
Why Revelo
Revelo does across a continent what we did for one country. Their network spans 400,000+ vetted engineers in 18 Latin American countries, with the compliance, payroll, and client-side infrastructure to back it. This is their sixth acquisition, and they’ve been deliberate about every one. They understand that in this business the unit that matters isn’t the country. It’s the people on the ground who know which engineers are genuinely senior, not just titled that way.
That’s what we built. That’s what they’re getting. And joining them means the teams we’ve built don’t just continue. They sit on top of something far bigger than we could offer alone.
What this means for our clients
Nothing you count on goes away.
Your engineers keep their day-to-day exactly as it is. Same teams, same rhythm, same work. I’m staying close to the relationships I’ve spent fifteen years building: same point of contact, more capability behind it. Over time, the back end (payroll, compliance, benefits) consolidates into Revelo’s infrastructure, which is deeper than anything we could run alone.
What changes is what you can reach. The bench goes from one country to eighteen, and the standard you hired us for stays the standard.
If you’re a client and you have questions, reach out directly. I’d rather you hear it from me than read between the lines.
What this means for our people
For the engineers and designers on client teams: your projects, your teammates, and your daily work stay the same. What you gain is room to grow. A platform operating across Latin America means more client opportunities, stronger infrastructure behind your contract, and a career path that doesn’t end at the borders of one company.
And Colombia, the country that built Ideaware, gets a more capable home inside Revelo’s regional operation. The technical community here earned that.
What’s next
We’re joining Revelo for the long haul. We’re bringing our clients, our network, our experts, and fifteen years of knowing this market, and putting all of it behind Revelo’s growth. The goal is simple: take what made Ideaware trusted and let it compound at a scale we could never reach alone.
Thank you
To everyone who built Ideaware, the designers, engineers, project managers, the people who kept the lights on and the people who shipped the work: you are the company. There is no Ideaware without you. I learned more from this team than from anything else in my career.
To our clients, thank you for betting on us, some of you back when we had nothing to show but conviction. To Colombia and the technical community here, thank you for proving the whole thesis right.
Fifteen years. Hundreds of teams. One of the great privileges of my life.
To Revelo, thank you for seeing what we built. Now let’s grow it together.
Max